Dienstag, 13.04.2021 17:34 Uhr

Making cultural tourism relevant in the recovery

Verantwortlicher Autor: Carlo Marino Rome, 25.02.2021, 15:23 Uhr
Nachricht/Bericht: +++ Reise & Tourismus +++ Bericht 4874x gelesen

Rome [ENA] There are shared values and close ties between tourism and culture and that means both sectors can work together to guarantee inclusive access to heritage, as countries around the world recover from the pandemic. Because of this mutually reinforcing relationship, the World Tourism Organization (UNWTO) and UNESCO have collaborated to produce a set of new guidelines focusing on the responsible restart

of cultural tourism. UNWTO encouraged the UN Educational, Scientific and Cultural Organization (UNESCO) to contribute to the UNWTO Inclusive Recovery Guide, Issue 2: Cultural Tourism. This is the second set of guidelines relating to the socio-cultural impacts of COVID-19 issued by UNWTO and will continue to be revised, as the situation evolves. The publication draws on the insights and expertise of the two UN agencies to analyse the impact of the pandemic on their respective sectors. Lost revenues are brutally impacting communities, heritage sites, cultural events, spaces and institutions, while there’s also the weakening destinations’ competitiveness and market differentiation.

The guidelines on cultural tourism stress the necessity for support from policymakers to ensure the relevance of culture in the emergency and contingency planning within tourism destinations. Alongside the new guidelines, UNWTO is pressing the cultural tourism sector to create participatory governance structures, bringing together artists, creators, tourism and culture professionals, the private sector and local communities, for an open dialogue, data exchange and real-time solutions. The document promotes a better urban–rural connections so as to ensure the benefits of both culture and tourism are enjoyed as widely as possible.

As a result of the pandemic, 90% of countries introduced total or partial closures of their World Heritage sites. In many cases, sites of special significance to humanity were closed to the public for the first time in decades. At the same time, the pandemic emphasised the relevance of both tourism and culture. The sudden fall in tourist arrivals has been felt across the globe, while millions of people have turned to virtual cultural experiences for comfort and inspiration.

The release of the guidelines comes within the context of the International Year of Creative Economy for Sustainable Development 2021, a UN initiative designed to recognize how different manifestations of culture, including cultural tourism, can participate to advancing the Sustainable Development Goals (SDGs).

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